What Is Good Food?

We only offer Good Food at our online Shop—food that’s good for your health, our community, and the planet, and food that most definitely makes your family’s bellies happy! We do the heavy lifting for you by scouring food labels to ensure every item at our Shop meets our minimum Good Food Standards: No artificial sweeteners, preservatives, colors, and flavors; hormones; antibiotics; high-fructose corn syrup; trans fats; nitrates/nitrites; bleached/bromated flour & a list of about 75 other banned ingredients you’ll find at the end of this blog.

We then make online grocery shopping easy by labeling products at the Shop based on the food attributes that matter to you most. Here’s a guide to all our Good Food labels that we think best support your health & a healthy planet.


Our Top Good Food Labels

  • Organic: The USDA Organic seal guarantees 95% or more certified-organic ingredients & that this food was not produced with GMOs, synthetic fertilizers, prohibited pesticides, irradiation, sewage sludge, antibiotics, or growth hormones. All of our produce is certified organic. 

  • Made with Organic Ingredients: This food contains at least 70% USDA certified-organic ingredients. 

  • Non-GMO: Produced without genetically modified ingredients (GMOs) according to the USDA Organic standards or Non-GMO Project Verified to not contain any GMOs. 

  • Local: Buying this product created in our region supports local farmers & producers, our community & our economy. 


Special Diet Labels 

  • Vegan: Contains no animal products or by-products—meat, dairy, eggs, gelatin, etc.

  • Vegetarian: Contains no meat—beef, pork, poultry, or seafood.

  • Gluten-Free: Free of the protein gluten that’s found in grains such as wheat, barley, rye, kamut, spelt & triticale (a hybrid of wheat & rye).

  • Dairy-Free: Does not contain any dairy products, including milk, cheese, butter, yogurt, cream cheese, cottage cheese, sour cream, ice cream, whey & casein.

  • Soy-Free: Free of any soy products.

  • Nut-Free: Does not contain any nuts, nor was it produced in a facility that also processes nuts/tree nuts.

  • May Contain Tree Nuts: This product was made in a facility that also processes nuts/tree nuts, although nuts may not be found in this product at all.

  • Kosher: This food is certified Kosher & produced according to Jewish dietary law that says animals must be killed humanely.


Meat & Dairy Labels 

  • Raised without Hormones: This food comes from animals who were not given any growth hormones such as rBGH & rBST.

  • Raised without Antibiotics: This food comes from animals who were not given antibiotics regularly to prevent illness. If the animal becomes sick enough to be treated with antibiotics, it is taken out of food production. 

  • No Added Nitrates or Nitrites: Produced without these preservatives that have been linked to health issues.

  • Grass-Fed: Meat from animals who were fed a diet of grass & forage. Grass-fed meat has higher levels of healthy omega-3 fats. 

  • Pastured: The animals who provided this food were raised humanely with access to the outside to forage & graze as well as access to indoor shelter.  

  • Free-Range: The animals were not confined to cages or pens but given access to the outdoors to forage or roam freely for food.  

  • Vegetarian-Fed: Food from animals who were fed a vegetarian diet only & no animal products or byproducts. 


Humane Certification Labels  

  • Animal Welfare Approved: The most stringent animal welfare standards that are awarded only to family farmers. Ensures animals were raised unconfined with pasture access & not given growth hormones or antibiotics. 

  • Certified Humane Raised & Handled: Ensures animals were fed a nutritious diet free of antibiotics or hormones & raised unconfined with shelter that offered ample space to engage in natural behaviors. 

  • American Humane Certified: Ensures animals were not given hormones & antibiotics, were able to exhibit natural behaviors & were not overcrowded. It does not guarantee they had outdoor access. 

  • Cage-Free: The animals were not confined to cages & given the freedom to roam as well as unlimited access to food & water. 


Sustainable Seafood Labels 

  • Marine Stewardship Council (MSC) Certified: Sourced from a fishery that has been independently certified to MSC's standard for a well-managed & sustainable fishery. 

  • Monterey Bay Aquarium Best Choice: This seafood is abundant in the wild, well-managed & caught or farmed in eco-friendly ways.

  • Monterey Bay Aquarium Good Alternative: Monterey Bay Aquarium’s second best choice, but there may be concerns with habitat & how it was caught or farmed. 

  • Wild-Caught: Caught in the wild & not farmed. 

  • Aquaponics: Fish wastewater feeds plants that clean water to be recirculated to fish. 


Wait ... There Are More Labels

  • BPA-Free Packaging: This product’s packaging is not made with bisphenol-A (BPA), a chemical found in plastic containers & the lining of cans that is linked to health issues. 

  • Fair Trade Certified: This product was created according to international fair-trade standards that ensure the workers who produced this food were paid a fair wage & worked in safe conditions. 

  • B-Corp: This company is a certified B Corporation that has pledged a commitment to benefit society & not just their business' bottom line. B corps meet high standards of social, environmental & corporate responsibility. 

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